Your registry is available for review and purchase 24/7, and updated immediately
with each purchase.
Our team of in-house designers and jewelers craft styles that are only available
at our stores or on our website.
If you can dream it, we can make it. Work with our design specialist
and within 4 business days, we will email you a computer generated model of your
exclusive design.
Reeds Jewelers tries to create a comfortable environment for you to learn about
diamonds. We want to service you, not sell you. Our associates urge each of our
engaging couples to view their diamond under a microscope.
You are welcome to trade in your diamond at anytime. Spend 50% more than your original
selections and receive 100% of the price paid.
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Direct Diamond Importers
Jeffrey Zimmer, owner of Reeds/Jenss, travels the world to search for the finest diamonds and gemstones. By eliminating the middle man, we provide the best value to our customers.
Price Guarantee
If within 30 days of purchase you are able to purchase a diamond with the same size, cut, quality, and certification as your Reeds Jewelers/Jenss Decor purchase for less, we will refund the difference plus 10%.
Limited Lifetime Warranty
If any diamond is lost from the bridal jewelry due to defect in the mounting, Reeds/Jenss will replace the diamond. In addition, should you decide to trade in your bridal purchase you will receive at least the purchase price of your diamond towards a diamond that is at least 50% greater in value than your trade.
In House Custom Design
If you can dream it... we can build it. If you are looking for a unique engagement ring or need a matching wedding band, we can make it happen. We will take you from a wax mold to a finished ring.
Wedding Bands
We stock a large assortment in gold, platinum, and alternative metals.
Choosing The Right Diamond
A diamond is valued by the relationship of cut, clarity, color and carat weight. Each of these variables affects the price that you pay for your diamond. Although perfect diamonds are extremely rare, one may find beauty in most stones.
This is the measure by which we weigh a diamond. We weigh ourselves in pounds and a diamond in carats. Diamonds of equal quality are valued at a disproportionate rate as the stone goes up in size.
The clarity defines how free of inclusions (internal imperfections) the diamond is. The fewer the amount of inclusions, the more valuable the diamond. If the diamond is heavily included, you will be able to see the imperfections to the naked eye (without magnification).
The most valuable diamonds are free of any body color. Most diamonds have faint hints of color. These colors could be brown, gray, but most are yellow. The degree of body color determines the color grade. In a well-manufactured diamond, a stone with a warm hue of yellow faces up (appearance to the naked eye) white.
Over the years, master diamond cutters have perfected the art of cutting. If a diamond is cut too shallow or too deep, light will escape through the pavilion (cylinder looking, bottom of a diamond) of the stone. If a diamond is properly fashioned, the maximum amount of light will be displayed through the top of the stone.
The most popular of all shapes of a diamond is the round brilliant cut. This shape shows the nicest balance of brilliance, scintillation and fire. The second shape favored by many people is the princess cut.
Which ever cut you desire, we will be happy to assist you in finding the diamond that best signifies your love. Please contact us or call 1-800-733-3724 to schedule a time with one of our diamond specialists .
About Our Diamonds
Each and every diamond that we offer is still hand selected. We travel the world to select only the diamonds that meet our discriminating standards for quality and value.
The vast majority of our diamonds are procured from the world’s most active cutting centers. Visit our upcoming travel log as Jeffrey journeys to Thailand for precious gemstones and to Mumbai, India, Tel Aviv, Israel, and Antwerp, Belgium to find the best the world has to offer.
Reeds/Jenss subscribes to all the tenants of the Kimberly Process. The Kimberly Process warranties that all the rough that is sold to the cutters is conflict free. As direct diamond importers, we source our polished diamonds from DTC site holders that are compliant with the Kimberly Process. Conflict diamonds are diamonds that are traded illegally to fund war or aggression. Reeds/Jenss and our trading partners morally, emotionally and ethically support the Kimberly process. For more information on conflict diamonds and The Kimberly Process, please go to www.diamondfacts.org
A third party grading certificate accompanies many of our diamonds. We grade all of our uncertified diamonds using the strict guidelines of the Gemological Institute of America (GIA), of which Jeffrey Zimmer, owner of Reeds/Jenss , is a Graduate Gemologist. The GIA is a not for profit institute that promotes the ethical grading and education for the jewelry industry. Reeds/Jenss also carries EGL, IGI, and GCAL certification.
A natural fancy color diamond has inherent detectable body color. These rare diamonds may have prices that are commensurate with their rarity. These diamonds are valued on their intensity and evenness of color. Blues and pinks are the most rare and therefore the most valuable. Please contact us for a list of our Natural Fancy Color Diamonds. If you have a request, we are more that happy to source the diamond for you from one of our many international site holders.
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