Model, Mother, Hostess and Friend. Veronica Bradley, born August 9, 1909, was the mother of Vera Bradley Co-founder, Barbara Baekgaard and even worked for the company, as a sales representative in her Miami, Florida, community until she died in the early 1990s.

Vera was a special woman, who was chosen in the 1930s by Elizabeth Arden herself to model. Vera's classic style and grace inspired Barbara and Patricia to name their company after her in 1982. Those who knew Vera agree that her life was always full, fun and colorful!

Vera Bradley is available in stores only.

Visit any of the following ReedsJenss locations to browse the latest collections:

ReedsJenss
1401 Military Rd.
Niagara Falls, NY 14614
P(716) 297-4343
*Directions

ReedsJenss
4001 Maple Rd.
Amherst NY 14228
P(716) 837-3934
*Directions